• Art, Food & Heritage: Marketing Small Town Charm for Big Economic Impact

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    Name: Art, Food & Heritage: Marketing Small Town Charm for Big Economic Impact
    Date: September 30, 2019
    Time: 5:00 PM - 6:00 PM PDT
    Event Description:
    LCHS is pleased to offer a three-part speaker series to compliment the Smithsonian Institution’s traveling exhibit, Crossroads: Change in Rural America. Crossroads explores how communities like those in Latah County have adapted in the face of immense economic, cultural, and demographic changes over the last 100 years. In order to further conversations about how the national trends highlighted in the exhibit relate to Latah County, LCHS has organized “History Happy Hours,” a series of free presentations from local and regional experts. The final presentation is scheduled for 5:00pm on Monday, September 30th at Colter's Creek Winery in Moscow. University of Idaho professor Lorie Higgins will present "Art, Food, & Heritage: Marketing Small Town Charm for Big Economic Impact." As a professor of Rural Sociology and Community Development at University of Idaho, Higgins' work focuses on a number of components related to rural success, including leadership development, community-based planning, and entrepreneurship. In 2007 her research led her to launch the Artisan Trails project, focused on art business development and marketing. Then in 2012, the first Artisan Trails brochure for the region was created with the goal of linking local art, food and heritage assets for the benefit of visitors as well as area residents who might not be aware of the impressive resources in their backyard. An updated and expanded version of the guide is launching this fall with helpful new features. Lorie will discuss all of this and more! Crossroads: Change in Rural America is developed by the Smithsonian Institution Traveling Exhibition Service and is brought to the Gem State by Idaho Humanities Council. The local showing is organized by the Latah County Historical Society, in partnership with the Moscow Chamber of Commerce. For more details and a full list of events, visit https://www.latahcountyhistoricalsociety.org/exhibits.
    Location:
    Colter's Creek Winery Tasting Room
    215 S. Main St.
    Moscow, ID
    Date/Time Information:
    Monday, September 30
    5:00pm
    Contact Information:
    208-882-1004
    Fees/Admission:
    Free
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